Många är de som väntat på en kommentar, en ursäkt eller tja, vad som helst från ansvariga efter att det uppdagats att tidigare och nuvarande anställda på Djerf Avenue beskrivit dess grundare Matilda Djerf i väldigt negativa ordalag.
Om du missat det hela så kan du läsa ikapp här.
Det jag inte begriper är varför både företaget och Matilda skrivit och publicerat ursäkter i kommentarsfält, snarare än i enskilda inlägg. I ett kommentarsfält riskerar de att missas och jag kan inte låta bli att undra om det var det som var själva syftet. Varför skulle man annars göra det?
Så här har det i alla fall låtit:

Djerf Avenue:

We are deeply sorry to hear that some employees have had negative experiences during their time with us. We sincerely apologize to anyone who has felt hurt or unsupported as a result. As a company and employer, we are firmly committed to improving our workplace and fostering an environment where all employees and collaborators feel safe, respected, and empowered.

Inclusion is one of Djerf Avenue’s most important values and a cornerstone of who we are as a brand. We deeply respect and value everyone who represents us externally, including our models. Their contributions are vital, and we are committed to ensuring they feel appreciated, included, and supported in all that we do. ?

Grundare Matilda Djerf:

Creating a safe, inclusive, and respectful space has always been essential to me, both personally and as the founder of Djerf Avenue. I take these accusations very seriously and if my actions have made anyone feel mistreated, I sincerely apologize.

I don’t recognize myself in all the claims made, but I see this as an opportunity to listen, grow, and take full responsibility as a leader. I am committed to reflecting, improving and fostering a better culture for everyone, with the advice and guidance from a coach and ongoing feedback.

Varför tror ni de gör så här?